Thousands of different businesses have used direct mail with great success. So if you are thinking of sending out a postcard or mailer to increase your response rate, follow this simple proven formula.
Step One
Get your customers’ attention – Use a strong image or headline.
Step Two
Keep their interest – Why are you contacting them? Highlight the benefits of your product or service, don’t just list features.
Step Three
Create desire – Think of a powerful, limited-time offer and make it hard for them to resist.
Step Four
Give them a call to action – What do you want them to do next? Call? Email? Visit? Tell them!
Need help designing your direct mail piece? Then give us a call at Raphael Design on 01543 261220. We have created lots of these kinds of items and we can work together to make your direct mailing campaign a real success.
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