Are you spending too much on postage?
If you send your leaflets, mailers or brochures by post, then you will probably find that postage is the single biggest cost in your campaign. The good news is that savings can be made, with a little bit of thought and planning.
Ditch the bag
Think about sending your mailer without an envelope or poly wrapped bag. Royal Mail will tell you they won’t be liable for damaging things like this, but weigh up the risk of a few mailers going astray with the massive savings. Not only will you save on envelopes, poly bags and the costs involved in stuffing, but because you’re using less packaging, the environment benefits too.
Share a With a Friend
What is the easiest way to cut your postage costs in half? Do it with a friend. Find a non-competing partner and mail your items together.
Own a restaurant? Mail a coupon for the local deli. Are you a vet? Team up with the pet shop down the road. Try to find a partner whose services are also relevant to your target audience.
Go shopping for postage
You do not have to use Royal Mail to send out your mailer. There are other competitors in the market place. Why not get a price from TNT Post or Business Post?
Is it cheaper to prepare the mailer yourself?
This may not be the case. We work in partnership with a range of mailing house and using this service may work out cheaper, especially if you have several thousand mailers to send out. Why not call us on 01543 261220 for a quote.
Get the size right!
You need to ensure your mailer is no bigger than C5 (240x165mm). Stick to this size and you will qualify for the lowest postage rate. Using a C5 size does not mean your creativity is limited. Try One Piece Mailers from the printing.com product range. They fold down to C5 size, but have as much surface area as a double-sided A3 brochure.
Ask us about the design.
Give us a call early on and tell us your plans for the forthcoming campaign. We can help! If we know what you’re doing from the start, you’re more likely to get a mailer that works and one that’s kinder to your budget.