Postcards are a proven direct marketing tool. The beautiful thing about postcards is that the recipient can’t avoid reading your message. Whether you are mailing them, handing them out in the street or selling them, there is nothing quite like a glossy postcard.
Follow these tips and join the thousands of different businesses who use postcards to great success…
Don’t Get Stuffed!
There is no need for envelopes. Postcard + address label + stamp = easy!
Work Your Mailing List
Whether mailing existing customers or new prospects, the quality of your list will determine the success of your campaign. Your beautifully crafted message is useless if it ends up on the wrong desk. Out of date data can also mean that you waste money sending information to people who have since moved on. Refine your data for a more targeted campaign.
Make Yourself Irresistible
Why are you contacting them? Think of a powerful, limited-time offer and make it hard for them to refuse.
Say It In 5 Seconds
Keep it brief. Write a clear, punchy headline which tells your message without causing confusion. You’ll get a better response if you make your Postcards look like a personal message rather than a sales promotion.
Create Instant Impact
Use a strong image or headline and the high-gloss laminated finish of our postcards will add emphasis.
Say No To Unread Mail
Even people screening their mail over a recycling bin cannot choose to ignore the message on your postcard.
Turn Readers Into Buyers
Give them a call to action. What do you want them to do next? Phone? Email? Visit? Whatever you want them to do you need to tell them! Really spell it out: ‘call this number’, ‘fill out this form’ or “scan this QR code.”
And Finally…
You can save 50% on Postcards in June*.
So don’t miss the boat – give us a call on 01543 261220 and order today!
*Offer ends 28th June 2013.
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